Nah, not really…
As a healthcare growth strategist, I never bought into the phrase “It’s like shooting fish in a barrel”.
What I do buy into is…
“Creating high value networks of influence and likelihood, and feeding them with great purpose”
If one does so conscientiously, and professionally, I am confident that ample fish will find their way into your boat.
Easy to do? No. Better than rolling up naively, artlessly, with shiny tackle in hand, and attempting to hook ’em in a single cast? Absolutely.
With 25 plus years of experience in elevating emergent, extremely competitive health care companies (and brands) to the forefront of respective verticals, I have made a best practices blueprint in building barrels (i.e. networks of influence, likelihood), encouraging fish to swim within the waters (i.e. defined prospects and said company’s active leadership undertakings), ultimately, enabling a mutually beneficial feeding ground (i.e. successful vendor-client relation).